Tuesday, December 16, 2008

Sub-panel grounding

Here is a video I found posted on the web that shows what to look for in a sub-panel.

Finished We Recycle Flyer

This flyer, produced by Joanne Hoffman at http://www.hoffmanstudio.com/, lists the steps Generation 3 Electric is taking towards becoming a more sustainable and environmentally responsible company. Our efforts have reduced the amount of waste we put into landfills by 75%. We urge other companies to follow our lead and recycle all of their metals, wires, cardboard, paper and plastic.

Monday, December 15, 2008

How to change a breaker

I found this on the web and it is a nice description of how to install a circuit breaker.

Sunday, December 14, 2008

Fan Light

Adding a light to a ceiling fan is easy. Inside most ceiling fans you will find a blue and white wire. here they are marked "B". The ceiling fan light simply attaches to these two wires.

Saturday, December 13, 2008

Electricity Do's and Don'ts

I saw this on the net and found it funny. Electric panels can be dangerous so please don't play in them.

Tuesday, November 25, 2008

old houses

Here is John doing some electrical work on an older Philadelphia home.

Thursday, November 20, 2008

Open Junction boxes

We find many houses have open junction boxes. If you have boxes like these, they should be closed with box covers.
We find many homes have unsecured boxes that are just hanging by the wire. They need to be fastened to something before the wires go bad.
Also, these boxes do not have connectors . That can also cause the wire to go bad.

Wednesday, November 19, 2008

We Recycle Proof

We have been doing a lot of work trying to find better ways to do our jobs. One of the things we work on is cutting out the waste our business produces. Our company now recycles 100% of its metal, wire, cardboard and plastic. It adds minor cost to our business model but save tons of waste. We are now keeping one dumpster's worth of construction waste out of the landfill every week. We have also switched from plastic to reusable plastic bags, which all of our workers carry. We used to use up to 30 plastic bags a week! Sustainability has become a top priority for us at Generation 3 Electric.

Tuesday, November 18, 2008


These are some antique light fixtures found in Philadelphia homes.

Thursday, November 13, 2008

Be careful of who you rent to

Don't worry your house is not that dirty.

Friday, October 3, 2008


Here is a picture of a PECO transformer. High voltage power is fed into this device and it is stepped down to the voltages that you find in your home. The exact voltage will change depending on how close your home is to the transformer. Most homes have between 110 and 120 volts in their main panel box on each of the power legs. Here power is similar to water pressure. Just like some homes have better water pressure than others, some homes have a higher electrical current running through them. It all depends on their distance from the source.

Weather Head and bugs

This is called a weather head. It is where you house connects to the power grid. The big balls of black tape cover what are called bugs. A bug is the connector that ties into the PECO lines. We receive several service calls every year when a client looses half of the power to the house. This problem is often caused by bad bugs.

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Friday, September 5, 2008

Looking for cheep labor

Here is a picture of me interviewing my two nephews. They look like a good future labor pool. Grand-pop is teaching Franny, who is on the left of the picture, how to fish. Ryan still spends most of his time playing with outlets.

Where did we find the orange in our logo?

Here is a Picture of my father at a block party. Someone told him that the theme was orange. He really went with the theme. I think he wears orange well but it looks better on our logo.

Wednesday, August 13, 2008

Seasonal Flyers

Here are some flyers we made up and distribute during the according season. Our art department worked very hard on each of them.

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Seer Interactive

We recently did some work for a client at Seer Interactive. In my follow up I offered this client a linked.com connection. That way we would be easy to find in case he needed any other type of electrical service. He accepted the connection and when I was reviewing his site, I found this blog: http://www.thinkseer.com/blog/. I tried to copy it below. I think you can see why I'm an electrician.

My Electrician added me on LinkedIn – Local gets Social
August 06, 2008
I do not purport to be some grand social media whiz nor a whizbang local SEO guy, but I felt compelled to write about an experience I recently had.
My new house has some electrical problems, Yeah!!!
I did research on local electricians in the Philadelphia area, obviously I am typical of most people…If you don’t already have a recommendation you usually go with a search engine!
I remember seeing vans and BMW Mini’s from some company all over the city.

Win #1 – Your branding was memorable, your logo, your BMW mini, etc made you look hip – it doesn’t say you are good though
So I do a search for Philadelphia electricians because I never remembered who had those flashy cars with the nice logo.Here’s what I find:

Win #2 – You are showing up tops in Google Local
Google is also showing that you have 16 reviews combined, the next closest local company has 1, then all the rest have zero
So of course I click on the reviews to see what people are saying
Win #3 – People sound fanatical about your company, WOW!!! Great reviews!!
So I go to the site…
Win #4 – This site has better calls to action and usability than many e-commerce sites that live and die by conversions.
Does this site look like the website of an electrician?They get my call
They come fix my problem in NO TIME, the guy even vacuumed up every speck of dust he left, and I mean EVERY spec.
Win #5 – I am a fan, I am a loudmouth, I tell everyone I know how great these guys are!
This is the trifecta people of all SEO (local and national)1 – They were well ranked in local maps which show up above the organic results2 – They have GREAT reviews and have encouraged people with a great experience to write about it3 – They practice what they preach, they could have been all flashy and all ranked well, but if they weren’t awesome, it wouldn’t have mattered.
Last but not least, I just got a LinkedIn request from one of the two partners…HA you found me…now you can create an ongoing dialogue with one of your clients by finding them on LinkedIn…smart!!!!!
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Posted by wil at 11:38am3 Comments »
Google Knol is Behaviorally Targeting & Ranking well!
July 24, 2008
Just thought I’d let everyone know, that on a search for how to backpack in Google is showing a top 5 result for Google Knol.
There are many who have covered what Google Knol is you can see what it is here and here these are my favorites, Aaron Wall has started his SEO basics Google Knol.
No need for intros here lets get to the MEAT!
I did the search above and got a result that showed the Google Knol page in the top 5!
What was interesting is the text ad that showed on the “How to Backpack” Google Knol:
You probably are thinking…what’s the problem Wil?
Here’s the problem…the ad for a CMMS/EAM software appears to be BEHAVIORAL, yes I said it. I was logged out of my account when the ad showed.
I only visited that site because I talked about how they are spamming in a tweet.
This sounds like behavioral targeting to me in some way, shape, or form. Why else would a Google Knol page show an UNRELATED ad (I was on a backpacking page) for something I searched for and a site I visited almost 22 days ago?
I would be shaking in my boots if I was a content producer who relies on Google Traffic, I have a wise friend who is trying to minimize his reliance on Google for traffic and it is a smart move, actually what is funny is by working to minimize Google referral traffic as an overall percentage of traffic he’ll be doing the RIGHT things (like engaging with the community, producing tools and API’s) all of which will make them more credible to Google and help them to have good rankings!
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Posted by wil at 11:06am32 Comments »
SEO Company Ratings are useless - and 8 ways to fix them
June 24, 2008
I get about 2 calls a week from people who have used cheap SEO companies or some other company who has not performed to the levels they had expected, and I feel bad, I have always hated seeing people get absolutely ripped off, which is why I have a standing offer to review any SEO proposal in my free time.
What I am hearing more and more of is that many people who purchase SEO services are now turning to lists and ratings of SEO companies with websites like TopSEO’s to help them sort through the garbage SEO companies. “On their homepage the big slogan is 2000 companies evaluated, only 80 chosen.” The question is, what is the criteria used to filter out the 1920 companies who weren’t chosen?
But just when you think you’ve got something you can use…buyer beware…I have found that a very recent winner listed by TopSEOs.com in 2008 as a TOP SEO company that doesn’t currently rank well for their own brand name – this reeks of problems. Major problems.
When I find a company that is not ranking well for its own brand name it spells problems, problems that usually come from overly aggressive tactics. If an SEO company doesn’t rank well for its own brand name that especially raises issues as they (the SEO companies) are the trusted advisors for their clients. Their clients come to them saying, “hey can you help us navigate this confusing SEO space and to get results”? They expect us to use tactics that won’t get them in trouble.
I was told about this company by one of their ex-clients (they will remain unnamed), they are in SEMPO, sponsor major events, and the like, they seem credible right?
We learned about this company because one of their clients called us to explain the situation of how he used the SEO company listings at TopSEO’s to help find a good TOP SEO company, this company was highly rated which made him feel more at ease as he left his old offshore SEO firm who didn’t perform well either.
Note: when I type in this company’s name, I see a few old blog posts that are on important sites which heavy anchor text links within the blog posts. Maybe they used pay per post or some similar service to get links? Who knows.
For those of you using SEO rating services, it really is buyer beware!!
The only list I would trust is this oneRand Fishkin and the SEOmoz crew doesn’t make a dime off of this list, I think they developed it out of a love for the industry and hoping to connect people who need good SEO services to those whom they feel are reputable.
Lee Odden of TopRank has a nice list of ways to select a company, not sure if he’d still include topseo’s.
Ideally marketingsherpa would bring back their SEO guide
I don’t know the due diligence process that TopSEO’s does for listed “top SEO companies”, but to truly make that list valuable and honest I would recommend that they do some of the following:
Stop accepting sponsorships, it creates a conflict of interest, if you want to be the consumer reports of SEO then you have to remove opportunities for those conflicts
Calling past clients of SEO companies to see if the SEO company’s client list is truly reflective of who they have truly worked for
Reviewing results of those past clients
Investigating the tactics used to achieve rankings, including the low value links, high value links, linkbait, social media work, etc.
Setting up automated brand keyword searches (use digitalpoint - or Aaron Wall’s SEO rank checker for firefox ) to make sure that those on the list don’t fall for their own brand name when they do they should be investigated
Interview the staff to get an idea for experience / results in SEO
Develop a quiz that gauges a company’s abilities
Subscribe to their blogs, see how often they post, are their posts getting comments, delicious adds, stumbles, etc?
I really would love to see TOPSEOs let us know the due diligence process on companies and seek out suggestions to improve the current setup, I’ve done my part in the 8 bullets above, what other suggestions would you have to build a better SEO company mousetrap?
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Posted by wil at 4:50pm2 Comments »

What is this?

Have you ever seen a box like this and wondered what it was? It is a remote transformer and it is used to power 12 volt lighting systems. This one was used to power a mono rail track light. Remote transformers can also be user to power under cabinet lights.

Friday, August 8, 2008

Hope every one is having a good summer!!

Thursday, August 7, 2008

Get off the Phone

We are in touch with our clients and offices through our state of the art cell phone technology. No "radio dispatch" or walkie talkies for us. We use cell phones , emails, texting and GPA to deliver fast and reliable service to our clients.

Wednesday, August 6, 2008

Mike L Big Unit

Here is Mike and Jim replacing some wires that went bad on a roof AC unit. This is not work we normally get involved with but we were glad to help with this small fix. Philadelphia is too hot not to have AC!

Monday, August 4, 2008

Under cabinet lighting

Here o several options for under that come in framed units. These are not as flexible as the custom built under cabinet light but if you have fram-less cabinet there light may still be your best option.

Friday, August 1, 2008

Steve in portalnd

Here is a picture of Steve a past technician who worked for Generation 3 Electric but had to follow his wife to Portland. I must say the Generation 3 electric business card does look good out there.

Thursday, July 31, 2008

Wednesday, July 30, 2008

Bad main breaker

We had a client who had lost power to his new house. After some investigation we found a missing lug on his main breaker. I don't know how this could happend but it does. My best guess is the last home owners had some handy man working on the house.

Tuesday, July 29, 2008

Add three recessed lights

ere is a job where we added three new recessed lights. You can see in the first picture that we pulled apart an outlet to power our new light switch. This is a party wall in Philadelphia and it is made out of plaster over brick. To run our wires we had to chisel into the brick.
In the second picture you can see the switch box we used. The white neutral wires were tied through and the black hot wire gets connected to the switch.
After the wires were ran the wall was repaired. The third picture shows a first coat of patch. With a bit of sanding, a second coat and some paint you would never know we were there.
Finally you’re finished recess lights were put into place. The lights do a great job of brightening up the room.
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